Brand Strategy

Brands are valuable key assets. Holistic brand protection provides the “legal teeth” necessary to achieve marketing and business goals. We help assess the risks associated with the branding decisions you choose to pursue.

We work closely with the legal, marketing and business development departments of companies worldwide. We proactively counsel on issues of naming and brand architecture, clearance, trademark prosecution and enforcement and defense of intellectual property rights including promotional materials and social media.

Our years of experience working with clients worldwide, big and small, allow us to negotiate and bridge cultural divides.

Cost-effective, global brand protection includes strategic planning and implementation for trademarks and domain names.


Trademark prosecution

Our worldwide clients come to us to help develop their branding architecture and manage their international trademark and domain name portfolios.

Whether for our start-ups or Fortune 20 clients, we provide trademark availability searches, opinions and trademark prosecution from selection of the mark through to registration and renewal. We also assist clients in their Due Diligence.

We recognize that many business and marketing decisions are based not on conservative legal advice, but rather involve assessment and assumption of business risks. Once a client understands the potential ramifications of a specific trademark protection strategy, we will work diligently to help them reach their target.

We handle brand protection in Israel, Europe, USA, South America and the Far East and have a wide network of highly professional associates worldwide.

Proactive, creative solutions with predictable costs.


Trademark Enforcement  

We help our clients police, protect and enforce their brands, including counterfeiting issues. We proactively negotiate and resolve their brand protection challenges including, when necessary, with customs and in court.

For over 25 years, we have worked with a wide variety of companies in the technology, telecom, apparel, food, pharmaceutical, luxury goods and consumer goods industries.

Our aim is always to provide the most practical solution to suit our clients’ legal and business challenges and goals.

We creatively help our clients police, protect and enforce their brands.


Internet Domains

The new Internet top-level domains (TLDs) have created new business opportunities together with additional legal risks, requiring experienced expert advice. Ellen represented the only TLD registrant from Israel.

Ellen Shankman’s unparalleled experience and credentials regarding Internet issues and domain name strategies allow us to counsel clients on the creation and implementation of domain name strategy. Ellen is a recognized authority on Internet domain issues and has been active in the drafting and implementation of Internet policies.

ICANN credentials include: Nominating Committee (NomCom), Implementation Recommendation Team (IRT), Policy Council of the Generic Domain Name Supporting Organization (GNSO), and Officer of the Intellectual Property Constituency (IPC). She also chaired INTA’s Internet Committee

Ellen is a UDRP Panelist for the World Intellectual Property Organization (WIPO). She has drafted rules for the allocation of domain names under the ‘.il’ ccTLD and serves as an IL-DRP Panelist.

She is also an author and lecturer on Internet issues.


Every domain portfolio will have unique variables and will raise different legal issues.