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Brands
are valuable key assets. Brand protection provides the legal "teeth"
necessary to achieve marketing and business goals. Building name recognition
has become vital to companies in every industry, including technology
and Internet companies. However, while the Internet has been instrumental
in the rapid development of diverse global markets, and impels the growing
significance of trademarks, it has also made brand protection more difficult.
Frequent reassessment of short-term and long-term branding, trademark
prosecution and protection strategies for businesses are now imperative.
Domain names have become an integral part of a brand owner's global strategy.
Ellen B. Shankman & Associates assists clients world-wide in developing
their branding architecture and managing their international trademark
and domain name portfolios. We work closely with the legal, marketing
and business development departments of companies, proactively counseling
on issues of name, trademark registrations, protection enforcement and
defense of intellectual property rights. We also review websites and promotional
material and assist in preparation for trade shows.
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Tip:
Israel may be an important strategic consideration for trademark owners
under the Madrid Protocol, since “use” in Israel is not
required to obtain or maintain a registration (although marks may
be subject to cancellation for non-use). |
Information provided herein is not intended as legal advice, which can
be given only after consideration of the facts of the specific situation.
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