Developments in the digital world, especially in e-commerce
and the Internet, have pushed licensing to unprecedented levels of revenue
generation. Licensing intellectual property has become a backbone of the
Intellectual property licensing issues arise in almost every business
in todays global arena, and licenses must reflect and promote a
companys overall business and marketing strategies. Ellen B. Shankman
& Associates has been working with international businesses for over
two decades, counseling clients in adopting and achieving effective licensing
strategies and policies and navigating through the myriad of twists and
complications that might arise.
Information provided herein is not intended as
legal advice, which can be given only after consideration of the facts
of the specific situation.
licensing or user agreements-even of related or affiliated companies-must
be recorded for use of a mark to inure to the benefit of the owner.