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Developments in the digital world, especially in e-commerce and the Internet, have pushed licensing to unprecedented levels of revenue generation. Licensing intellectual property has become a backbone of the Digital Age.

Intellectual property licensing issues arise in almost every business in today’s global arena, and licenses must reflect and promote a company’s overall business and marketing strategies. Ellen B. Shankman & Associates has been working with international businesses for over two decades, counseling clients in adopting and achieving effective licensing strategies and policies and navigating through the myriad of twists and complications that might arise.





Information provided herein is not intended as legal advice, which can be given only after consideration of the facts of the specific situation.

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Israel Practice Tip:

Trademark licensing or user agreements-even of related or affiliated companies-must be recorded for use of a mark to inure to the benefit of the owner.

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